Proof you can play with.

Client work stays private, so the Lab shows the same skills on fictional brands. Every demo is a working build you can search, filter and click through.

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Brightwater Car Wash, a fictional chain across 11 cities. Search a city or ZIP, filter by service, open any location's own page, and see exactly what Google reads.

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La Brasa GrillLive
Sales$611,688▲ 6.1% Westheimer
Orders46,217▼ 13.2% Southside
Southside: online ordering offlineNo online orders since 11:10 AM
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Fourteen restaurants, one screen.

La Brasa Grill, a fictional grill in Houston and San Antonio. Live orders, sales by location and channel, and alerts that point at the location that needs you.

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One form. Watch what happens.

Harbor Dental Group, a fictional practice in San Diego. Send an inquiry and follow it through nine automated steps, in English or Spanish, with a few what-ifs to flip.

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  1. 1Inquiry receivedWebsite form
  2. 2Routed to North ParkAssigned to Ana M.
  3. 3Saved to the CRMNew patient record
  4. 4Welcome emailSending in Spanish
  5. 5Reminder textWaiting
BeforeWELCOME TO IRONCLAD FITNESSUnleash your potential and achieve your fitness goals!Learn More
AfterFOR PEOPLE WHO'VE QUIT A GYM BEFORE.Classes cap at 10, and if you miss three sessions, we text you.Book a free first class
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Same gym. Different page.

Ironclad Fitness, a fictional gym in Austin. Drag between the generic homepage and the rewrite, read the copy and SEO notes, see what Google reads, and switch the rewrite to Spanish.

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Same store. Two builds. One phone.

Negative Split, a fictional running store. The same product page, hand-built and page-builder built, races on a simulated phone connection. Then you get to fix the slow one.

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Hand-built1.6 s281 KB · 14 files
Typical build16.2 s3.0 MB · 58 files

Slow 4G, Google's mobile test setting

All brands in the Lab are fictional. Any resemblance to a real business is a coincidence.

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