Websites that get found. Any platform, any size.
Sites that load fast, read well on a phone and are structured to rank, whether that's five pages or five hundred.
The problem
Our site looks fine, but nobody finds it.
We've outgrown our site, and every change breaks something.
Who it's for
Built for businesses like yours.
- Practices and service businesses
- Online stores
- Organizations with a lot of content
- Brands with many locations
- US businesses serving Spanish-speaking customers
What you get
Everything it takes, done properly.
The build
Custom design, built mobile-first. WordPress, Shopify, Webflow, Kajabi or hand-coded, whichever fits the business, not whichever I like. English, Spanish or both.
SEO from the foundation
Before any design, I plan how the pages connect and which Google searches each one should win. Then the technical side gets handled: speed, how Google reads the site, and the titles people see in the results.
Structured data (schema)
Behind-the-scenes labels that tell Google exactly what your business is, what you sell and where you work, so your listing can show extra details like hours and answers right in the results.
Online stores
Product and category pages organized to show up in Google, filters and search that help people find what they want, and product details Google can read.
Big and multi-location sites
Each location's details are entered once, and the site builds its pages, its business details for Google and its own checklist of what's missing. Hundreds of pages, all consistent.
Launch and after
Old links redirected so the rankings you already have aren't lost. Visitor tracking and Google's own reporting set up, and a walkthrough so your team can make changes.
The method
What makes a site rank.
Most sites don't fail in Google because of one big mistake. They fail on the basics nobody planned. These four come first on every build.
- 01
Structure before design
Every page has one job and one search it should win, and the pages link to each other in a way Google can follow.
- 02
Speed on a real phone
Most visitors arrive on a phone, often on a weak signal. Pages are built light, so they load before people give up.
- 03
Details Google can read
Business details, services, products and answers are labeled in the code, so Google understands them instead of guessing.
- 04
Pages that answer the search
The words on each page match what people actually type, in the way they type it, in English or Spanish.
Built for scale
Enter a location once. The site builds the rest.
For brands with many locations, every page, every detail Google reads and every quality check comes from one record.
- Hours
- 7 AM to 8 PM daily
- Services offered
- 10
- Team members
- 4
- Area served
- 32 ZIP codes
- Coordinates
- 29.4241, -98.4936
- Location page1
Hours, team, map and directions - Service pages10
One for each service at this location - Business details for Google✓
Labeled so Google connects every location to the brand - Quality checks✓
Missing photos, hours or search descriptions get flagged
Platforms
Whatever fits the business.
WordPress
Content-heavy sites, service businesses and big multi-location builds.
Shopify
Most online stores, from a few products to large catalogs.
Webflow
Design-led marketing sites your team can edit visually.
Kajabi
Courses, memberships and coaching businesses.
Hand-coded
The fastest option of all, for sites that rarely need edits.
How it works
Five steps. No surprises.
- 01
Audit
Your current site, where it shows up in Google today, and who's outranking you.
- 02
Plan
Which pages you need and which Google searches each one should win.
- 03
Design and build
Phone first, on the platform that fits. You see it as it grows.
- 04
Launch
Old links redirected, tracking set up, and the site watched from day one.
- 05
Grow
New pages and fixes, based on what's actually bringing people in.
From the Lab
See it working.
Client work stays private, so the Lab shows the same skills on fictional brands.
Store locator
Brightwater Car Wash · 200 locationsSearch by city, filter by hours and services, and open any location's own page.
See the demo Live nowCopy and SEO before-and-after
Ironclad Fitness · AustinA gym homepage rewritten for people and for Google: the title, the H1, local signals and structured data, side by side.
See the demo Live nowSpeed race
Negative Split · hand-built vs. a typical buildWatch the same product page load two ways on a simulated phone, scored on Google's Core Web Vitals. Then fix the slow one.
See the demoQuestions
Asked often.
Which platform should I use?
It depends on what you sell and who will edit the site. WordPress suits content-heavy and service businesses, Shopify suits most stores, Webflow suits design-led marketing sites, and Kajabi suits courses and memberships. Hand-coded is fastest of all when edits are rare. I recommend one after our first call, and I'm not loyal to any of them.
Can you fix my current site instead of rebuilding it?
Sometimes. I start by looking at how the site is built, how fast it is and how it shows up in Google. A recent site with good bones is often worth fixing. Older sites, especially ones built years ago on outdated themes and plugins, usually cost more to patch than to rebuild, and keep breaking after you patch them. Either way, you'll get a straight answer and the reasons behind it before you spend anything.
Do you do SEO on sites you didn't build?
Yes. I review how the site is organized, how fast it loads, how Google reads it and what each page says, on WordPress, Shopify, Webflow and more, then fix what's holding it back.
How long until I see results in Google?
Technical fixes can show up within weeks, once Google revisits the site. Ranking for competitive searches usually takes months. You'll see what's moving in Google's own reporting along the way, so it's never a guess.
Can I edit the site myself afterwards?
Yes. You get a handover and a walkthrough, so changing text, photos or prices doesn't need me.
Can my site work in English and Spanish?
Yes, with each language written properly and set up so Google shows the right version to the right people.
Works well with